Why hire a PR freelancer?

After working as an Account Director for leading regional B2B and technology PR consultancies, in 2007 with a move back to my home city of Nottingham it was time for a change. Straight Talk PR was founded with the aim of delivering affordable PR to clients, based on creative campaign creation, fresh content and delivering quality media coverage to clients.

As a professional PR freelancer, I have a passion for every campaign that I work on. Being a business owner myself, the success of Straight Talk PR relies on my reputation and ability to deliver on each individual project. It means I’m likely to go over and above on your campaign to ensure success.

I’m also working alone but will connect with outside specialists when needed, which means you get to know me and what I’m about quickly, rather than being passed around an agency team once the account has been won.

Then when it comes to cost, good PR professionals aren’t cheap, but its highly likely that Straight Talk PR will be more cost effective than hiring an agency. With a good PR professional, you are paying for their expertise, media contacts and of course, measurable results.

  1. Budget – an agency will usually cost more than a freelance consultant. Freelancers often work from home or a small office so they don’t have the same high overheads as agencies.
  2. Experience – choose an experienced freelancer consultant who knows your industry well and that’s who you’ll work with on the account. While most agencies will try to offer the pitch team, some will delegate your account to more junior staff members that may lack the same experience.
  3. Client references – a freelancer’s references are an endorsement of them as an individual. When looking for an agency reference, ask if you’ll be given the same highly regarded team.
  4. Journalist contacts – while contact databases are part of a PR’s toolbox, a close and trusted working relationship between PR on your account and your target journalists is essential to quality media coverage. A freelancer’s relationships are more personal, built-up over the years.
  5. A member of your team – clients have told me that I put in the time and effort to get under the skin of their business, building relationships with their staff and clients. A good freelance consultant becomes a trusted member of the marketing team.

Basically, if you hire a PR freelancer, they will go the extra mile to prove themselves and earn their day rate every single day, to exceed your expectations.

Not sure where to start? Contact Straight Talk PR to see how we can help your East Midlands based business.


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