Services

Do your marketing materials need a refresh to make them stand out from the crowd? Straight Talk PR creates engaging copy that really speaks to you audience, depending on where you are in the customer journey. We believe it’s important to cut through the industry jargon if you want to resonate with your readers, then you need to keep it simple to understand.

Blog posts, customer success stories, white papers, e-books, ‘thought leadership’ pieces, all these different forms of content play separate roles in a digital marketing process or marketing ‘funnel’. They can draw search engine traffic to your website, provide a way to capture contacts and help your business to convert visitors into new prospects and customers.

Adding an experienced copywriter to your team will save you valuable time and money. Our content creation services include: – award entries, newsletters, eBooks, whitepapers and customer success stories and speech writing for conferences. Also, if you need any further edits to your copy this is always included in the price.

If you need words that will inspire your customers to choose your business, buy your products and hire your services, then you need to engage a professional copywriter to make your marketing content work harder for you.

A copywriting service that will help you….

• We use the power of storytelling to breathe new life into your brand

• Create persuasive copy that will help you sell

• Help build persuasive relationships with your customers, prospects and other key influencers

• We can make technical or complex issues easy to understand, never boring!

• We save you time, as you don’t have to copywrite yourself

Not sure where to start with your copywriting or content strategy? Contact Straight Talk PR to see how we can help your East Midlands based business.

Content marketing has never been more important than it is now, quality content not only helps to build trust and credibility, but will drive web traffic and generate sales. If you’re looking for content marketing, we can help you reach the right decision makers. Content marketing is now an essential ‘tool’, there are numerous ways to create and distribute your own written or filmed content, whether on your company blog, newsletter, podcast, eBook or white paper. With Straight Talk PR’s affordable content marketing service, we can help you with all of them.

Marketers rely on high-quality content to generate leads, in fact ‘85 per cent of B2B marketers said lead generation was their most important content marketing goal’, according to the Content Marketing Institute. But what content is best to hit your goals? It’s whatever motivates your audience to volunteer their name, email address and other information, so it needs to be substantial if they can’t find it anywhere else.

A white paper content strategy for example, can help your brand reach new heights, it offers comprehensive information on a topic that provides a solution, helping to solve complex business problems while strengthening the reliability of your brand. The key point is not to sell, but to convey genuine information. This helps build a vibrant and more dynamic brand that is more visible through online searches and expands your reach.

A B2B content marketing service that will help you….

• Help your brand become more visible through web search, enabling your target audiences to find you

• Using content to help brands convert and upsell so they can grow

• We understand how to tell your story, by breathing new life into your B2B brand

• From blogs, customer stories, newsletters, sector reports, videos and e-books, we’ll create content that will help you to succeed!

Not sure where to start? Contact Straight Talk PR to see how we can help your East Midlands based business.

These days search engine optimisation (SEO) and digital PR are more intrinsically backlinked than ever before, since two of the most important website ranking factors are both natural outputs of PR, backlinks and content.

At Straight Talk PR, we combine SEO and PR by getting the right type of backlinks from the media platforms that really matter so your website ranks higher. As Google places more emphasis on the quality of content than ever before and has made content marketing and SEO entwinned. The more earned media coverage you gain the more it improves your website ranking and the greater credibility you gain. Google’s view of links today, ‘is that the best links come from high trust, high authority sites in a natural editorial style context’, this is earned media, or PR! The most important words in Google’s SEO lexicon are relevance, authority and trust.

The media coverage that counts as earned media isn’t paid for like advertising, it’s is when your business is mentioned or written about without paying anyone to do so. This includes when a business does something newsworthy and is covered in news outlets or the TV, thought leadership pieces in respected digital trade titles and product review or best buy sites. Industry awards are another way in which brands can gain earned media.

Why do quality links matter?

• Quality links boost search engine results page (SERP) ranking

• Quality links bring direct visitors to your site

• Quality links establish you as a leader

• Quality links attract even more quality links

• Quality links keep on working

Whether you are an established business or growing brand, you can gain a lot from earned media coverage, increasing authority, trust and brand awareness from storied coverage outlets.

Not sure where to start? Contact Straight Talk PR to see how we can help your East Midlands based business.